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Archive for January, 2010

Dear Readers,

As a frugalista, I feel compelled to share some recent news with you regarding store brand vs. name brand formula.

Mead Johnson, maker of Enfamil LIPIL formula, recently lost a false advertising lawsuit brought against it by PBM Products, maker of store-brand infant formulas for stores like Walmart, Walgreens, Target, and other retailers.

Mead’s ads were found to imply that their formula was superior to store brands in nutritional benefits when in reality the only difference was price.

Breast is best. Even from a purely frugal point of view, you’ll save approximately $2,000 a year by breastfeeding exclusively.

I don’t think formula ever passed the lips of my first child, but when baby number two came around, I did sometimes offer formula as a supplement to breast milk once I understood the rhythms, challenges, and strategies of breastfeeding. I have used both Enfamil LIPIL, and Walmart’s Parents Choice brand.

If you choose an infant formula, Consumer Reports recommends powdered formula as the most economical choice. They also remind consumers that all infant formula sold in the U.S. meets the same basic nutrient requirements specified by the U.S. Food and Drug Administration.

Full details of the decision and the complaint can be found at:

http://www.pbmproducts.com/docs/Order_Laches.pdf

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